American Express
& Calm
Discovering Scottie Pippen’s Path to Meditation
American Express partnered with Calm to offer Card Members a year of complimentary access to the meditation app. What better way to announce the new offer than through the iconic and soothing voice of Scottie Pippen? Meditation was a part of Scottie’s legendary career, and he told his story through a new Sleep Story for Calm, called “The History of a Dream”.
In two short videos created for social, Scottie announced his new Calm Sleep Story and drove American Express Card Members to hear it by signing up with their complimentary offer.
Role: Define Narrative & Storyline, Script Copywriting, Oversee Pre-Production, Production & Post-Production