United Airlines’
New Route Launch
Introducing a Nonstop Flight from NYC to Buenos Aires
New York. Buenos Aires. So different. Yet so alike. When United Airlines decided to launch a new nonstop flight between the two cities, we realized that it was that tension that would spark the interest of travelers at both ends of the journey. We introduced the new route through a series of videos, social assets, digital display banners and out of home pieces that highlighted that intrinsic connection between New Yorkers and Porteños.
The concept showcased the immediacy of a nonstop flight visually by overlapping dishes, locations and cultural staples authentic to both destinations. Each piece was reversible, working seamlessly for both markets.
Role: Creative concept ideation, Copywriting, Oversee Pre-Production, Production & Post-Production in both USA and Argentina
