Woolite & Jeannie Mai

Few things are more annoying that seeing your clothes fade and lose their shape after washing them. No one knows that feeling better than fashion expert Jeannie Mai. In this campaign, Jeannie Mai lets us into her closet to show us her secret to keeping clothes as good as new. The commercials were edited for :30 and :15-second spots on national television.

Role: Concept ideation, script writing, copywriting, pre-production, production & post-production, talent direction & management