American Express & Jamie Chung
Finding A New Purpose For Membership Rewards® points
Remember that year when we couldn’t travel? Most people accumulated loads of Membership Rewards® points and had no idea how to use them. It was time to bring that sought after getaway home.
Enter lifestyle expert and actress Jamie Chung, who was in the process of renovating her own home. We tasked Jamie with creating a tropical resort in her backyard leveraging her points. In a cross-channel social campaign, Jamie highlighted how Membership Rewards® points make it easy to redecorate your home, support small businesses and go on a lush escape without every leaving home.
Role: Creative concept ideation, Script writing, Directing talent on set, Oversee pre-production, production & post-production
