Sister Schubert's is a small brand of bake-at-home bread rolls. But while most people have not heard their name, we believed they had a big point to make around the dinner table. So we based our campaign on the insight that warm rolls make every dinner feel special. 

To demonstrate our concept we created a bread basket unlike any other basket out there. The Basket of Warmth will keep bread rolls warm throughout dinner, but it only works if everyone plugs their phones into it. Removing distractions and bringing you closer to those around you. The campaign lead to a 4% increase in market share and unprecedented brand recognition.

Role: Concept Ideation, Senior Copywriter, Overseeing product development & production, Influencer briefing & management

Our new high-tech gadget caught the attention of The Verge & Southern Living

Fans flooded social media to express their love for the brand and their interest in the basket.

Five of these digital baskets were shared with influencers and bloggers in the South (the target region). They tested the basket with their families for a week and shared their experience with fans through social media and long-form blog posts.

A commercial launched the campaign in tandem with the basket, bringing to life the value of making every family dinner feel special.